COMBINING TWO METHODS TO SELL
So you want to sell? You pick an agent, who markets the home and if it sells, you pay the commission.
You want to sell by auction? You pick the sell date, we auction it and you pay NO commission. If we combine the two selling methods, how would that work? Generally, auctioneers and traditional brokers don’t play well together. Auctioneers get paid now and traditional brokers have to wait months to get paid. So what about you? Which method is best?
For years, Australian brokers successfully combine the two selling methods into a 3 step system which gets the seller the highest price, in the sellers’ time frame with the opportunity to pay $0 commission.
It’s simple but not easy. Step 1 is a traditional listing with a statement in the property description that says “THIS PROPERTY WILL BE SOLD AT AUCTION” The “AUCTION” word gets lots of buyers looking at the property because they think they can get a deal. If they like the property, they make an offer right away because they don’t want to lose it at auction. If it sells during step 1, the seller pays a standard commission.
Step 2. If it fails to sell in step 1, the listing changes to an auction sale and is highly advertised to bring many buyers to the property for the auction at a specific date and time. The “reserve price” is set on auction day and if it sells the buyer pays a “buyer premium” and the seller pays $0 commission.
Step 3. If it fails to sell at auction, the property reverts back to a traditional listing at an adjusted price. When it sells during Step 3 the seller pays a standard commission.
That’s it! Until now, the traditional and auction method have been totally separate. By combining them, you have a much better chance of selling quickly, in your time frame with the least amount of inconvenience and no commission. . This system works best with higher end properties which are harder to price correctly.
Simple, but not easy. Contact me to see if our “Unique Property Auctions” could work for your family. When you understand how it works, I think you may be interested. This system also works well with for sale by owner properties.
Our current beach inventory is low indicating a sellers’ market. Barrier Island buyer demand is strong but we’re seeing numerous price reductions. If we are near the peak of this selling cycle shouldn’t you know your options? Market uncertainties show why I call our weekly beach talks “Informed Confusion.” Informed buyers and sellers make the experience more pleasurable for all involved. To clarify your thinking and get information or your personal situation, stop by our Tuesday meeting, 4 to 5pm at our St. Pete Beach office, 5050 Gulf Blvd. Please RSVP if you plan on attending.
All the best, Jim “Property Wizard” Beggins, Broker, CENTURY 21Beggins Enterprises, with 13 offices and 400 agents serving Pinellas, Hillsborough, Manatee and Sarasota Counties. Since most opinions about real estate can be supported with facts. I will inform you to the best of my ability so you can unconfuse the facts to your personal advantage. I think I can use my “hands on” experience in Florida real estate since 1970 to achieve your desired outcome. Please let me know how I’m doing. mailto:firstname.lastname@example.org 254 8144 Cell. Call, text or email with any questions.