Wednesday, June 08, 2016
Let’s face it – most real estate agents don’t provide a lot of value. With the heavy usage of the internet, consumers have access to massive amounts of information about real estate. At CENTURY 21 Beggins, we train our agents on systems of working with Buyers and Sellers that are designed to Empower, Educate and Encourage our customers to make sense of all this data. After all, in my opinion that’s where the agents can provide the most value.
Real Estate Agents have a tough job! Often there are up to 200 different actions that may be called upon in order to have a successful closing. Just think about all the parties involved in making a real estate transaction close. Buyers, Sellers, Agents, Lenders, Title Companies, Insurance Agents, Surveyors, Home Inspectors, Repair people – and that’s just the short list.
As we strive to provide more value and demonstrate relevance to the transaction, we’re focused on ensuring that we clearly understand the needs of our customers and provide solutions that resonate with their objectives.
For Buyers: We believe the agents should first interview the customer by asking a series of questions about their housing needs. We call this our “Lifestyle Profile”. Once we help you get even clearer on your housing needs, we find it beneficial to discuss the roles and goals for each party (Buyer and Agent) as we both have responsibilities if we’re going to have a successful closing. We call this process our “Handshake Agreement”. And finally, for buyers obtaining a loan, we encourage a loan pre-approval. The mortgage process is complicated and the process must begin early. Currently many Seller’s won’t consider an offer and often won’t allow a showing without one.
For Sellers: Our system begins with an in-person preview of the property. At this meeting, we identify the competitive advantages of your property to then make an accurate comparison with other properties on the market and those that recently sold. This way, we can empower, educate and encourage our Sellers to make an educated pricing decision. And, similar to the Lifestyle Profile for Buyers, we perform a pre-listing interview so we’re clear on your expectations and timelines. Next, we share a brief video that we prepared to demonstrate what you can expect from our firm and your agent. We encourage you to watch it before our meeting to save your time at the actual listing and pricing presentation.
Curious what your property is worth? Our exclusive Strategic Market Analysis (SPA) allowsYOU to pick a price according to your personal motivation to sell and of course, we’ll educate you on the supply of homes in your market. And it’s free, without any obligation. Who knows, your home may be worth more than you think!
If you or someone you know is thinking about taking advantage of this rising real estate market and super low long term mortgage rates: Please, give us a call and let us demonstrate how our system provides better results and a more pleasant experience.
Until next time, may you have fair weather and following seas!
Craig J. Beggins, President
CENTURY 21 Beggins Enterprises